Profound-Certified Partner
Orchestrate the trusted signals AI uses to build a buyer's shortlist
Profound-Certified Partner
Buyers have always trusted independent voices — analysts, peers, customers, experts — over brand claims. That's not new. What's new is that AI operates by the same logic.
When a buyer opens ChatGPT or Perplexity and asks which vendors to shortlist, the answer isn't built from your content. It's built from what analysts have written about you, what customers have said on G2 and Gartner Peer Insights, what independent voices have published.
AI trusts earned signals exponentially more than owned ones. The brands appearing on AI-generated shortlists didn't publish their way there — they earned it.
Visibility is the first step to discovery. B2B providers who hope to win in an AI-first buyer journey need to measure and optimize their brand's visibility across every major AI platform to show up when it matters most. You can't earn a shortlist place if you're invisible.
94% of B2B buyers leverage genAI tools in their journeys (Forrester Buyers' Journey Survey, 2025). AI engines deliver answers, not just information, so it pays to be prescribed by the AI expert so you can get on the list.
AEO agencies optimize owned content. Spotlight orchestrates the external signals AI actually trusts — analyst coverage, customer voices, peer reviews, influencer voices. That's the layer most agencies won't touch, and it's where shortlist position is really won.
"For the first time, we had a structured, data-backed view of exactly where Schneider Electric shows up — and where we don't — when AI answers questions about our market. That's the kind of competitive intelligence that drives strategic decision making."
— Andrew Lach
VP of Global AR, Schneider Electric
Want to know where you stand? Request a custom assessment mapping your AI influence across every earned and owned signal that matters.
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