Trusted by Leading Brands
Be the brand analysts rank, recommend, and reference
Trusted by Leading Brands
Industry analysts are the most credentialed voices in any market — and when they advocate for your brand, buyers at every level of the purchasing process take notice.
An analyst's endorsement is irreplaceable: no owned content can replicate it, and AI models weight it exponentially higher than anything you publish yourself.
Forward-thinking analyst relations programs are the means to build trust signals that move buyers from discovery to closed-won.
53% of B2B buyers start their journey with analysts (IDC 2025), and 72% of buyers hire consultants or analysts to help them with their purchasing decision (Gartner 2024 B2B Buyers Experience Report).
Analysts serve as a highly credible source of referrals and pipeline influence. One Spotlight client saw a 70% win rate among prospects that engaged analysts before contacting the vendor.
AI trusts earned voices, not owned ones — and analyst commentary is the most heavily weighted earned signal in AI-generated vendor recommendations.
"Thanks to our partnership with Spotlight, Highspot has been able to correlate the impact of customer interactions with analysts. When a prospect speaks to an analyst, we achieve a 70% closed/won rate."
— Lucas Welch
Vice President of Global Corporate Marketing, Highspot
If analysts aren't actively recommending you to buyers, they're probably recommending your competitors.
Request a custom report mapping how (and how much) industry analysts are commenting on your solution for your prospective buyers.
