Trusted by Leading Brands
Turn every happy customer into a voice that moves buyers
Trusted by Leading Brands
Your customers are your most credible voice in market — but most B2B companies aren't using them strategically.
Customer voices — references, case studies, communities, peer reviews — signal credibility in a way no owned media can replicate. Customer voices are earned signals, so buyers weight them heavily in their research and vendor selection, as do the AI models generating the shortlists and purchasing recommendations for AI-driven buyer journeys.
That's why moving your customer engagement practice from reactive to orchestrated isn't just good marketing — it's a prerequisite for showing up and building trust when buying decisions are made.
89% of buyers validate their shortlist against peer review sites before committing (G2 Software Buyer Behavior Report). Increasingly, that validation is happening through AI — peer reviews are the single most cited source for AI-driven vendor recommendations.
73% of B2B decision makers say case studies significantly influence the purchasing process (2025 Content Marketing Institute Survey). Companies with a governed reference and advocacy network are able to activate customer voices in critical decision-making contexts.
84% of deals go to the first vendor that earns a buyer's trust (6Sense B2B Buyer Experience Report). Case studies, testimonials, and customer proof close that gap — but only when they're current, specific, and in front of the right prospect at the right moment.
"The start of our program has been hugely positive. Our members have massively increased the number of reviews and social shares, helping to amplify our story to a much wider network."
— Caroline Tarbett
Head of Customer Marketing, Soar
Request a customer engagement assessment to uncover gaps between customer satisfaction and visible market presence—and a roadmap to close them.
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