Influencer Relations
Build credibility and accelerate demand via co-created B2B influencer programs
Trusted by leading brands
Build credibility with the voices your buyers already trust
The influencers covering your space have already built something you can't replicate overnight: high credibility with a captive audience based on earned trust.
Influencer Relations as a structured program (rather than an occasional initiative) is about identifying the right voices, qualifying fit, and consistently partnering on content your buyers actually value. When you collaborate with credible B2B influencers, your influence as a brand will compound across every stage of the buyer journey.
Earn the Trust That Puts You on the Shortlist
Turn Independent Credibility Into Pipeline
Third-party validation moves buyers in ways owned content can't. The influencers covering your space are already building credibility with your prospects — an active IR program ensures that credibility works in your favor.
Create Content that Performs and Travels
Co-created assets are more useful and more believable than brand-only content. They come with built-in distribution through influencer channels, while also punching above their weight class for brand-led campaigns, events, and sales enablement.
Influence Buyer Decisions Before the Conversation Starts
B2B buyers consult independent voices long before engaging a vendor. The influencers covering your category are shaping requirements, shortlists, and perceptions at every stage of the journey — with or without you in the room.
End-to-end strategy + execution
for all levels of Influencer Relations maturity
Influencer Strategy & Program Design
Influencer Discovery & Vetting
Influencer Nurturing Programs
Influencer Engagement & Activation
Influencer Fee Negotiation & Payments
Influencer Program Measurement & Optimization
Find out which voices are influencing your buyers — and what it would take to earn their advocacy.
The independent voices covering your category are already shaping how your buyers think. Request a custom Influencer Relations Assessment and find out who the key voices are, where your brand stands with them, and what it would take to turn the right ones into advocates.
Request Assessment