The deal is being decided before your sales team enters the room.
The voices shaping purchasing decisions aren't yours — they're analysts, customers, and AI tools your buyers already trust.
An Influence Orchestration Assessment diagnoses how well your brand is showing up across all three — and what it would take to turn those independent voices into a coordinated growth engine.
What You'll Gain From Your Assessment
Your Analyst Influence Baseline
Map who covers your category and how much buyer influence they carry — and where you're likely trending in upcoming evaluations before the next report publishes.
Your Customer Voice Coverage
Find out whether your customer advocacy practice, review presence, and proof point library are visible where buyers are actually looking — and where satisfied customers are staying invisible to the market.
Your AI Influence Footprint
Find out how your brand appears when buyers use AI tools to research vendors in your category — the narrative being told about you, who's telling it, and where competitors are filling the space you haven't claimed.
Where the Biggest Gains Are Hidden
The highest-leverage opportunities are in the connections between your three trust signals. The assessment identifies where your analyst coverage, customer voice, and AI visibility are close to compounding — and what it would take to unlock the flywheel effect across all three.
“When Spotlight introduced Influence Orchestration, it immediately resonated with me. In partnership with Spotlight, Influence Orchestration has helped us to unify our pools of trust and build compelling storylines across the customer lifecycle to drive decision-making.”— Ricarda Rodatus
VP of Analyst Relations at NetApp
The voices that buyers trust are talking. Make sure they're saying the right things.
Map Your Influence