Spotlight Oz
Manage and measure B2B influence across analysts, competitors, peer reviews, and other media — in one platform.
The signals shaping how buyers perceive your brand shouldn't live in six different tools. Spotlight Oz connects them.
Influence signals are everywhere. Spotlight Oz is where they come together.
The signals shaping your market position don't live in one place — analyst coverage, peer reviews, competitive narratives, media mentions, and AI-generated recommendations each live in a different system, owned by a different team, measured by different metrics.
Spotlight Oz changes that. One platform captures every signal, structures it into intelligence, and puts it to work across your business.
Analyst Relations:
Our Bread and Butter
Spotlight Oz was purpose-built for analyst relations — and it shows. Every workflow, from first briefing to published report, is designed to turn one of B2B marketing's most insight-rich practices into a structured, measurable, and scalable program.
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Analyst Interaction Management
Most AR teams spend more time preparing for and documenting analyst interactions than acting on them. Spotlight Oz flips that — from prep docs to post-interaction debriefs, every touchpoint is captured, structured, and ready to share with stakeholders in minutes.
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Analyst Management
Know exactly who covers your space, how influential they are, and where they stand on your category. Search by coverage area, firm, region, and more. Track interactions, reports, and engagement goals against every analyst in your program — and let Spotlight Oz remind you when relationships need attention.
Report Management
Evaluation cycles are high-stakes and easy to lose track of across a busy program. Spotlight Oz keeps every report, timeline, and milestone organized on a single calendar — and when a report publishes, AI automatically identifies vendor placements and extracts the insights that matter, so your team can act before the competition does.
Event Management
Analyst events involve a lot of moving parts and a lot of people who don't live in AR. Spotlight Oz keeps everyone coordinated — track analyst attendees, generate briefing books, automate media tracking, and summarize interactions into executive-ready debriefs and impact dashboards.
Metrics & Reporting
Every AR team eventually has to answer the same question: what's the impact? Spotlight Oz makes that question easy. Thirty out-of-the-box metrics, customizable dashboards, and Spotlight's Analyst Perception methodology give you everything you need to tell a compelling story — to any stakeholder, any time.
Spotlight Oz is a fantastic tool to help me organize and track my AR activity and metrics.— G2 Reviewer
Verified User
More than AR
And that’s just the beginning
Analyst Relations is where Spotlight Oz started. But the signals that shape buyer perception don't stop there. Customer proof, influencer intelligence, and AI visibility are all part of the same intelligence layer — connected in one platform.
Customer Engagement
Peer Reviews & Advocacy
Peer reviews are among the most cited sources in B2B buying decisions — and increasingly, in AI-generated vendor recommendations. Spotlight Oz integrates peer review data from platforms like G2 directly into your intelligence layer, so customer validation informs your analyst strategy, feeds your competitive positioning, and compounds alongside every other signal in the platform.
Influencer Relations
Insights Tracking
Independent voices covering your category are already shaping how buyers think about vendors — with or without your involvement. Spotlight Oz tracks those conversations and structures them into intelligence, so your team knows what's being said, who's saying it, and how it connects to the rest of your influence program.
AI & LLM Visibility
Brand Presence in AI
As AI tools become the front door to B2B discovery, how your brand appears in those answers is a new form of market signal. Spotlight Oz monitors your presence across LLM outputs — tracking rankings, sentiment, and citation sources — and connects those signals back to the analyst coverage, peer reviews, and media mentions that are shaping what AI says about you.
How It All Connects
The influence signals that matter. Connected.
Influence signals don't compound when they're siloed. Spotlight Oz connects analyst coverage, competitive intelligence, and market signals into one intelligence layer — so the more your program generates, the smarter the whole system gets.
Capture every signal in one place.
Influence signals are generated constantly — and most of them go untracked. Spotlight Oz captures analyst interactions, peer reviews, competitive mentions, and market conversations across 150+ sources, so nothing that matters gets missed.
Convert raw signals into intelligence.
The difference between data and intelligence is structure. Spotlight Oz categorizes sentiment, maps competitive context, and connects analyst perspectives to peer reviews to market mentions — so what comes out of the platform is something your team can act on, not just look at.
Activate intelligence to shape the buyer journey.
The goal was never better data. It was better decisions. Spotlight Oz activates structured influence intelligence across briefing prep, competitive positioning, stakeholder reporting, and executive dashboards — so every signal your program captures eventually shapes how buyers find, evaluate, and choose your brand.
Customer Stories
Proven at scale.
19
business units scaled
Spotlight Oz scaled to serve 21 users across 19 business units — giving every team a shared view of analyst relationships and market intelligence without duplication or confusion.
60
analyst interactions
A Fortune 100 company coordinated 60 analyst interactions across 3 days using Spotlight Oz — with consistent prep, real-time note capture, and stakeholder-ready summaries delivered at scale.
Insights
at the speed of business
Blue Yonder uses Spotlight Oz to ingest insights from across their organization and then produce expedited briefing and prep docs for analyst and executive interactions.
Ready to connect your influence signals?
Book a personalized demo and see how Spotlight Oz brings your influence signals together — analyst coverage, peer reviews, competitive intelligence, and AI visibility — in one platform built for the teams responsible for how the market sees you.
Request a Demo
See Spotlight Oz in action — we’ll tailor the demo to your program.