Product Marketing Alliance Webinar: How CMOs Win in the AI-First Era

Watch Now: Win in the AI-First Buying Era: Elevate the Impact and ROI of your Analyst Relations Strategy

In this webinar, Spotlight's VP of Market Engagement, John Rockhold, explores a critical shift facing every modern CMO: buyers now rely on GenAI, peer reviews, analyst insights, and communities long before they ever reach out — which means influence happens before your funnel even begins.

This webinar took place in November 2025.