Webinar: B2B Influencer Marketing Grows Up: Why credibility wins in the age of AI

AI didn't break B2B marketing — it exposed what was already true. Large language models don't trust paid placements or SEO-stuffed brand copy; they index what practitioners actually share, what experts explain better than any report, and what customers confirm firsthand. That's the case Spotlight makes in B2B Influencer Marketing Grows Up, a handbook built on real data from the influencers and practitioners we work with every day. In this webinar, Ashley Zeckman and Rick Nash unpack what's in the report and what it means for marketers building programs that hold up under AI-driven search. Watch the recording and read the report.