The SIX Score is a composite measure of how your brand appears across every major AI platform — from competitive positioning to recommendation rate.
The SIX Score isn't a single metric — it's five distinct dimensions that together tell you how AI sees your brand. Each one reveals a different layer of your visibility.
Where AI ranks you relative to named competitors in your category. Are you the leader, a contender, or absent from the conversation?
Which sources AI cites when discussing your brand — and whether those sources are ones you influence. The upstream signals that shape AI's narrative.
The breadth of topics AI associates with your brand vs. your competitors. Gaps here mean AI is sending buyers elsewhere for key use cases.
Whether AI's characterization of your brand is positive, neutral, or negative — and whether it's factually correct. Misrepresentation costs deals.
How often AI explicitly recommends your brand when buyers ask "who should I use for X?" The highest-value signal in AI visibility.
Our methodology is systematic, repeatable, and built for enterprise rigor. Enough to be credible. Designed to produce data you can act on.
Monitoring one AI platform is meaningless. Your buyers use all of them — and each surfaces different information, from different sources, with different biases.
OpenAI
The default for most enterprise buyers. Largest market share and the platform most likely to shape initial vendor perceptions.
Integrated into Google Search and Workspace. Increasingly how buyers discover and evaluate vendors through AI-enhanced search.
Anthropic
Preferred by technical and research-oriented buyers. Growing enterprise adoption across teams that value analytical depth.
AI-Native Search
AI-native search that explicitly cites sources. The most transparent platform for tracking which content drives brand visibility.
Microsoft
Embedded in Microsoft 365. Reaches buyers inside their daily workflow — where vendor recommendations carry immediate weight.
xAI
Emerging platform with real-time data access. Early but growing — and increasingly referenced in technology buying conversations.
Monitoring tells you where you are. It doesn't move you. Moving AI visibility requires content that AI cites, customer voices that amplify your brand, and strategic influence across the sources AI trusts.
| Capability | Monitoring Only | SIX Optimize |
|---|---|---|
| DeliverableMonitoring-only tools give you a score. SIX pairs that score with a prioritized action plan your team can execute immediately — or we execute for you. | Score report | Score + action plan |
| FrequencyPoint-in-time reports go stale fast — AI narratives shift weekly. Continuous monitoring means you always know where you stand and can respond in real time. | Quarterly reports | Continuous monitoring |
| ApproachKnowing your score is step one. Moving it requires content strategy, advocacy activation, and competitive positioning — the full influence stack, not just a dashboard. | "Here's where you are" | "Here's what we're doing about it" |
| What you getData alone doesn't change outcomes. SIX Optimize pairs measurement with the motions that actually move your score — original content, coordinated advocacy, and strategic influence across all six platforms. | Data | Data + content + advocacy + influence |
Book a consultation and we'll walk you through your SIX Score live.
Get Started Now