SIX by Spotlight is a dedicated AI visibility practice, built on Spotlight's foundation of managing influence for 190+ enterprise brands across industries.
B2B buyers are increasingly using AI to evaluate, compare, and shortlist vendors. Not as a curiosity — as a workflow. The platforms they rely on are shaping perceptions, building shortlists, and making recommendations that directly influence purchasing decisions.
Enterprise brands started asking Spotlight the same question: "What is AI saying about us? Can we influence it?"
SIX is the answer — a dedicated practice that measures and moves AI visibility using the same influence infrastructure Spotlight has refined over years of enterprise engagement. The name reflects the six major AI platforms we monitor. It's comprehensive by design.
In its first engagements, SIX assessments have already uncovered over $1B in revenue at risk from AI visibility gaps — deals where brands were invisible in the AI responses their buyers relied on. Optimize clients typically see measurable SIX Score improvement within 90 days.
Spotlight has spent over a decade helping brands control their narrative — from competitive positioning to customer advocacy to AI visibility. SIX extends that capability into the platforms where your buyers are making decisions today.
Spotlight clients consistently describe the team as an extension of their own — not a vendor, but a strategic partner embedded in their growth. Companies with lean teams call out how Spotlight enables them to scale influence programs across regions, products, and stakeholders they couldn't reach alone. The insights and metrics capabilities are a standout — giving executives real visibility into how their brand is being positioned in the market, across competitors, and increasingly across AI platforms. Clients regularly report significant improvements in close rates on deals where Spotlight-influenced positioning was in play.
Every SIX engagement is led by a certified AI visibility analyst backed by Spotlight's full influence infrastructure. You're not hiring a consultant — you're plugging into a team built for this.
More certified AI visibility analysts than any other agency in the world. Each one trained on multi-platform prompt simulation, source authority mapping, and competitive narrative analysis.
Your engagement is staffed with a senior analyst, content strategist, and advocacy coordinator — a team that knows your category, your competitors, and your score inside and out.
Behind every analyst is Spotlight's enterprise influence engine — competitive intelligence, customer advocacy networks, content distribution, and executive engagement programs that power SIX's optimization motions.
Explore our thinking on AI visibility and enterprise influence.
A visual overview of how modern enterprise influence programs work — from competitive positioning through customer advocacy to AI visibility.
Download PDF →How enterprise brands are using thought leadership to shape AI narratives — and why the old playbook isn't enough anymore.
Download PDF →Book a consultation with our team. We'll walk you through your SIX Score and the right path forward.
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