Monitoring 6 Major LLMs

Your buyers are asking AI about you.
What is it saying?

SIX by Spotlight measures and optimizes your brand's visibility across every major AI platform — so you show up when it matters most.

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Trusted by 190+ enterprise brands · SIX clients see measurable score improvement within 90 days

The Shift

AI is the new analyst

B2B buyers are using AI to research vendors, build shortlists, and make recommendations. If your brand isn't surfacing in those responses, you're invisible to a growing share of your buyer's journey. This isn't SEO. It's a new surface area that most companies aren't monitoring at all — and every AI response that mentions a competitor instead of you trains the next model to do the same.

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Major LLMs now influence B2B buying decisions
ChatGPT, Gemini, Claude, Perplexity, Copilot, and Grok
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Enterprise brands trust Spotlight
Over a decade managing influence for brands across industries
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Certified AI visibility analysts
More certified analysts than any other agency in the world. SIX assessments have identified over $1B in at-risk revenue across client engagements.
The Metric

The SIX Score: your brand's AI visibility, measured

The SIX Score quantifies how visible your brand is when buyers ask AI. It measures five dimensions across all six major LLMs — giving you the clearest picture of where you stand and where to focus.

Competitive Positioning 78/100
Source Authority 65/100
Topic Coverage 82/100
Sentiment 71/100
Recommendation Rate 58/100

Sample data shown. Your actual SIX Score is calculated from real AI platform responses.

Two Paths

Measure it. Then move it.

Whether you need to see where you stand or start moving the score, there's a path for you.

Hero Product

SIX Optimize

Ongoing AI visibility management. We monitor your score, create optimized content, activate customer advocacy, and move your brand up across every major AI platform — month after month.

$5K–$10Kper month · Annual contract
  • SIX Score monitoring across 6 LLMs
  • 2–4 monthly content pieces
  • Customer advocacy activation
  • Monthly intelligence reports
  • Dashboard access
Learn More →
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SIX Assessment

A one-time deep audit of your brand's AI visibility. Get your SIX Score baseline, competitive analysis, and a clear roadmap — all in 10 business days.

$12,500one-time · 10 business days
  • SIX Score across 6 LLMs
  • Competitive narrative analysis
  • Topic coverage & gap mapping
  • Recommendations roadmap
  • $2,500 credit toward Optimize
Learn More →
Trusted By

190+ enterprise brands trust Spotlight to manage their influence.

Intuit NetApp Dell Intel Acquia Qualtrics
The Revenue at Risk
A single SIX Assessment for a national construction firm identified over $1B in revenue at risk from AI visibility gaps — deals where their brand was absent from the AI-generated shortlists their buyers relied on. If you're not visible, you're not on the list.

Spotlight clients consistently describe the team as an extension of their own — not a vendor, but a strategic partner embedded in their growth. Companies with lean teams call out how Spotlight enables them to scale influence programs across regions, products, and stakeholders they couldn't reach alone. The insights and metrics capabilities are a standout — giving executives real visibility into how their brand is being positioned in the market, across competitors, and increasingly across AI platforms. Clients regularly report significant improvements in close rates on deals where Spotlight-influenced positioning was in play.

Synthesized from client reviews · See what our clients say on G2 →

See what AI says about your brand.

Book a 30-minute consultation with our team. We'll show you your SIX Score live.

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