How Today's CMOs Orchestrate B2B Influence

When a buyer purchases from a vendor, 95% of the time, that vendor was on the buyer’s original shortlist. So if you’re not on the shortlist, you’re likely not closing the deal.

Gaining a position on the shortlist is a matter of trust, authority, and influence. Consequently, the best marketing orgs allocate resources to orchestrating influence.

In this webinar, you’ll learn how today’s companies build influence. Join John Rockhold (VP of Market Engagement at Spotlight), Shirley MacBeth (CMO at EXL), and Tyler Shields (CMO at Allstacks) as they walk through Spotlight’s latest research on B2B influence in the AI era and share strategies you can put to work right now.