AI is Rewriting the Buyer Journey
And Analysts Can Help You Fix It

In this webinar, you'll learn how AI is reshaping buyer-analyst conversations, why your customers are the primary source of truth, and how to position your brand so analysts become your champions in an AI-mediated journey.

Join Spotlight's Katherine Johnson and John Rockhold as we walk through what these findings mean for your AR program and share strategies you can use right now.